How AI-Produced Streaming TV Ads Grew Branded Search +51% and Revenue +248%
From a single product image — Amazon STV creatives shipped in 1 week, not 8.
AT A GLANCE
- Customer
- IUNIK · Korean skincare brand
- Marketplace
- Amazon US
- Amazon Ads Products
- Amazon DSP (Streaming TV), Sponsored Products, Sponsored Brands, DSP Display
- Period
- Aug 2025 – Mar 2026 (STV launch: Jan 2026)
HEADLINE RESULTS
Challenge
Over six months, IUNIK's Sponsored Ads + DSP remarketing engine consistently outperformed category ROAS benchmarks. But search advertising only converts existing demand — it does not create it. To grow demand inside Amazon, Streaming TV (STV) was the answer. The blocker wasn't budget — it was creative production. Traditional STV video required 8–12 weeks of storyboarding, filming, and editing, putting it out of reach for most mid-market brands.
Solution
PulseAd dismantled that barrier with AI-produced video: starting from a single product image, we shipped fully AI-generated 15-second and 30-second STV creatives in 1–2 weeks. With creatives ready, we layered STV on top of the existing SA + DSP framework to complete a full-funnel architecture — Awareness → Consideration → Conversion → Purchase. STV generates demand; Sponsored Ads harvests it. A self-reinforcing loop, contained inside a single ecosystem.
Results
Within two months of launch, the Facial Serums rank nearly doubled (#97 → #51) and branded search volume jumped +51%. The AI-only 30-second creative delivered a +19.8% Consideration lift in Amazon's Brand Lift Study — proving STV-grade impact is achievable without traditional production. Ad spend grew 36% while revenue grew 48%: efficiency and volume scaled together.
The Takeaway
Full-funnel is not a list of channels — it's an architecture where each stage amplifies the next. The moment AI removes the creative barrier, search-led advertising can evolve into demand-creating advertising.
